Last February, two young girls were walking together down the sidewalk. They stopped at an intersection, and pressed the pedestrian button so they could walk across the street. While they waited for the light to change, something terrible happened. A Toyota Corolla drove up onto the sidewalk and struck both the girls, and then drove away. A Young Victim’s Testimony One of the victims, at only 12 years old, took the stand recently to tell a judge about her experience. She said that she and her friend, who was just 10, were on their way to a nearby McDonald’s when the hit and run accident occurred. She says she only remembers bits and pieces of the car accident, including the lights of ambulance, and the family that found her lying on the sidewalk. Both girls were taken to the hospital with serious injuries. The younger of the two had sustained…
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The National Highway Traffic Safety Administration (NHTSA) has declared April Distracted Driving Awareness Month. According to the agency, the theme for the nationwide event will be “It’s Not Worth It.” In addition to planning events, the NHTSA is coordinating with law enforcement agencies across the country to ticket distracted drivers as part of its “U Text, U Drive, U Pay” campaign. According to the California Office of Traffic Safety (COTS), 80 percent of car accidents involve distracted driving, leading to 3,000 deaths per year. Numbers released by the COTS match data from the NHTSA, which claims 3,154 died in distracted driving accidents in 2013. In 2013, more than 426,000 California drivers were fined for distracted driving. How Do Distracted Driving Campaigns Work? The “It’s Not Worth It” campaign will use a broad social media strategy to raise awareness among adults aged 18 to 34, the demographic most likely to text…
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